After completing my post-graduation in Zoology, I worked in pharmaceutical sales for a few years. But in 1990, I got acquainted to this wonderful machine called the Computer. This changed everything for me and from a zoologist, I quickly became a graphic designer and started my business in 1992. I soon ventured into programming, web designing and then into multimedia designing and programming. I have several websites, corporate films and documentaries to my credit.

After being in business for about 16 years, I found my calling in teaching, where I have the chance to nurture young minds, share my experience with them about the big, bad world of media and communication. I am now Dean of one of the most prestigious media institutes in India, Deviprasad Goenka Management College of Media Studies - DGMC. My core areas of teaching, study and research are Visual Communication, Communication Theory and New Media.

When I generally want to make life uncomfortable for others, I play the mouth organ, blow into my flute and run my fingers over the synthesizer. I do acrylics and try to make decipherable objects using clay and plaster. And I love trekking!